Tender Loving Cuisine, homemade taste at an affordable price.
A complex challenge with developing needs and a desire to grow through emerging channels, they were experiencing pain from multiple areas of change.
We rapidly turned our focus to ensuring that the new website launch would minimise the impact to both customer experience and search traffic.We then turned our focus to multiple threads;- Recruitment & Oversight of a product management resource.
- Recruitment & Oversight of a product management resource.
- Updated UX & Design of the consumer experience.
- Expansion into B2B with digital presence.
improved SEO Health from initial report of 64% to 80% for initial launch and then to 93% through continuous improvement activities.
Issues resolved (504 Errors, 1692 warnings, 1126 notices) to improve the overall SEO health of the website.
Of all traffic for this website was coming through from Organic Search post our engagement.