Privacy Policy

1. About this policy

The Product Agency ("we", "us" or "our") respects your privacy. This policy explains how we collect, use, disclose and protect personal information when you visit productagency.com.au, contact us, subscribe to our communications or work with us.

We handle personal information in accordance with applicable Australian privacy law, including the Privacy Act 1988 (Cth) and the Australian Privacy Principles where they apply to us.

2. Personal information we collect

The personal information we collect depends on how you interact with us.

When you contact us, submit a website form, subscribe to updates or become a client, we may collect:

• your name
• email address and telephone number
• organisation and job title
• details about your project, enquiry or service needs
• correspondence and records of our dealings with you
• billing, transaction and account information where relevant
• any other information you choose to provide

When you use our website, we and our service providers may automatically collect:

• IP address and approximate location
• browser, device and operating system information
• pages viewed, links selected and time spent on the website
• referring website, landing page and exit page
• dates and times of visits
• advertising and campaign information, including UTM parameters, gclid, fbclid and similar click identifiers
• cookie identifiers and information about interactions with our advertisements

Some of this technical information may become personal information when it is combined with information that identifies you, such as when you submit a contact form.

Please do not provide sensitive information through our website forms unless we specifically request it and explain why it is needed.

3. How we collect personal information

We collect personal information:

1. directly from you, including through forms, email, telephone calls, meetings and service delivery
2. automatically through our website, cookies, tags, pixels and similar technologies
3. from advertising, analytics and social media platforms
4. from referral partners, clients and publicly available sources where lawful

4. Cookies and attribution technology

Cookies are small files stored on your browser or device. We use cookies and similar technologies to operate the website, understand how it is used, measure advertising, attribute enquiries to marketing activity and improve our services.

Sourcebuster.js

We use sourcebuster.js as a first-party attribution tool. It records how a visitor reached our website and may store information in first-party cookies. This information can include:

• first-touch and current or last-touch traffic source
• referring website
• landing page
• UTM campaign parameters
• visit timing and visit count
• advertising click identifiers such as gclid and fbclid

If you submit a form, relevant attribution information may be included with your enquiry and stored in our lead management and customer relationship systems. This helps us understand which marketing activity generated an enquiry. Missing or blocked attribution information does not prevent you from submitting a form.

Google Analytics

We use Google Analytics to measure website use and performance. Google Analytics may collect device and browser information, IP-derived location, page views, events and cookie or device identifiers. We use the resulting reports to understand website traffic, diagnose issues and improve the website.

Google explains how it uses information from sites that use its services at How Google uses information from sites or apps that use our services.

Google Ads

We use Google Ads to advertise our services and measure campaign performance. Google Ads technologies may use cookies and identifiers to:

• attribute website visits and enquiries to advertisements
• measure conversions
• create or use audiences for remarketing
• limit or personalise advertising, depending on your settings and applicable requirements

A Google click identifier, commonly called a gclid, may be captured when you arrive through a Google advertisement and may be stored with an enquiry you submit.

You can manage how Google uses information for advertising through My Ad Center and review Google's Privacy Policy.

LinkedIn Ads

We may use the LinkedIn Insight Tag and related LinkedIn advertising tools to measure conversions, understand campaign performance, build advertising audiences and obtain aggregated information about website visitors. LinkedIn may use cookies and identifiers, including a first-party LinkedIn Ads ID where available, and may associate website activity with a LinkedIn account in accordance with its own policies.

You can review LinkedIn's Privacy Policy, Cookie Policy and advertising settings through your LinkedIn account.

Meta Ads

We may use Meta advertising tools, including the Meta Pixel, in connection with advertising on Facebook and Instagram. These tools may collect or receive information about page visits, browser and device details, advertising interactions and actions taken on our website. We may use this information to:

• measure advertisement performance and conversions
• attribute enquiries to Meta advertisements
• build or use audiences for remarketing
• improve campaign delivery

A Meta click identifier, commonly called an fbclid, may be captured when you arrive through a Meta advertisement and may be stored with an enquiry you submit.

You can review Meta's Privacy Policy and manage advertising preferences through your Facebook or Instagram settings.

Your cookie choices

Most browsers allow you to block or delete cookies. Blocking cookies may reduce the accuracy of attribution and analytics, but it should not stop you from viewing the website or submitting an enquiry.

Where applicable law or a platform requirement requires consent for a particular technology or use, we will seek that consent. You may withdraw consent through any controls we provide or by changing your browser and platform settings. Withdrawal does not affect processing that occurred before consent was withdrawn.

5. How we use personal information

We may use personal information to:

• respond to enquiries and provide requested information
• assess, establish and manage client relationships
• deliver, support and improve our services
• operate, secure and improve our website
• measure marketing and advertising performance
• understand the source of enquiries and customer journeys
• send service messages and marketing communications
• manage billing, administration and business records
• prevent fraud, spam, misuse and security incidents
• comply with legal obligations and resolve disputes

We may use information for another purpose where you would reasonably expect that use, where you have consented, or where the law permits or requires it.

6. Direct marketing

We may send you information about our services where you have consented or where otherwise permitted by law. You can unsubscribe using the link in a marketing email or by contacting us at talk@productagency.com.au.

We may still send non-marketing communications relating to an enquiry, project, account or legal obligation.

7. Disclosure of personal information

We may disclose personal information to:

• our personnel, contractors and professional advisers
• website hosting, security and lead management providers, including Webflow, Cloudflare and Notion
• analytics and advertising providers, including Google, LinkedIn and Meta
• email, communication, accounting and business software providers
• referral or delivery partners where necessary and appropriate
• regulators, courts, law enforcement bodies or other parties where required or authorised by law
• a purchaser or adviser involved in a proposed sale, merger or restructure of our business, subject to appropriate confidentiality protections

We do not sell or rent personal information.

8. Overseas processing and disclosure

Some service providers may store or process information outside Australia, including in the United States and other countries where they or their subcontractors operate. Privacy protections in those countries may differ from Australian law.

We take reasonable steps appropriate to the circumstances when selecting and working with service providers that handle personal information. You should also review the privacy information published by Google, LinkedIn, Meta, Webflow, Cloudflare and Notion for details of their processing locations and practices.

9. Storage, security and retention

We take reasonable technical and organisational steps to protect personal information against misuse, interference, loss and unauthorised access, modification or disclosure. These steps may include access controls, encryption, authentication, logging, backups and restrictions on personnel access.

No internet transmission or storage system is completely secure.

We retain personal information for as long as reasonably needed for the purposes described in this policy, to maintain business records and to meet legal, accounting and dispute-resolution requirements. We delete or de-identify personal information when it is no longer required, where reasonably practicable and subject to applicable obligations.

Cookie duration varies according to the cookie, our configuration and the relevant provider. You can remove cookies through your browser settings.

10. Access and correction

You may ask to access personal information we hold about you or request that we correct inaccurate, incomplete or out-of-date information. Contact us using the details below.

We may need to verify your identity before acting on a request. In some circumstances the law allows us to refuse access or correction. If that occurs, we will explain the reason where legally permitted.

11. Privacy complaints

If you have a privacy concern or complaint, contact us with enough detail for us to investigate. We will acknowledge the complaint and respond within a reasonable time.

If you are not satisfied with our response and the Privacy Act applies, you may contact the Office of the Australian Information Commissioner.

12. External links

Our website may link to websites operated by other organisations. We do not control their privacy practices. Review the privacy policy of any external website before providing personal information.

13. Visitors outside Australia

This policy is written for an Australian business and Australian privacy requirements. If you access the website from another country, local privacy laws may provide additional rights or impose additional obligations. Where those laws apply to our activities, we will handle personal information as required by them.

14. Changes to this policy

We may update this policy when our practices, technology or legal obligations change. The current version will be published on our website with its effective date.

15. Contact us

The Product Agency

Suite 91/Mezzanine, 388 George Street

Sydney NSW 2000

Australia

Email: talk@productagency.com.au

Website: www.productagency.com.au

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